Commercial strategy that lives in your systems — not in a deck

The Noir Club is a commercial strategy consultancy for hotel owners and management companies. We deliver revenue management, market positioning, distribution optimization, AI-powered business intelligence, and fractional Chief Commercial Officer services across the Americas and Europe. Our clients include independent luxury hotels, branded properties, PE/VC ownership groups, and multi-property portfolios spanning from boutique five-star resorts to large urban convention hotels. Documented results include +22% average RevPAR growth, RGI improvement from 89 to 114, +60% ADR for brand conversions, and 94% client retention rate across all engagement types. Engagement models include project-based strategy sprints for focused commercial challenges, ongoing retainer advisory for continuous optimization, and embedded fractional CCO leadership for organizations requiring senior commercial direction without a full-time hire. Our services encompass revenue management, commercial strategy, pre-opening planning, portfolio optimization, team development, and AI automation with MCP integrations and agentic rate shopping tools. We work with over 30 brands including Marriott, Best Western, Mandarin Oriental, Aman, Gansevoort, and Found Hotels across North America, Latin America, and Western Europe. Our process follows four stages: discovery and market analysis, strategy development and roadmap, implementation within your systems, and ongoing optimization with measurable results. Every engagement is measured by RevPAR growth, market share gains, distribution cost reduction, and lasting commercial improvement that persists long after our involvement concludes.